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Food + Drink

Retail Activist

Selfridges tries to save the world’s fisheries, one department store at a time

 Selfridges Project OceanThe signs on the doors of Selfridges’ flagship department store on Oxford Street in London promote giving “the gift of self-indulgence.” Having sold an £85 sandwich, a £1,000 Swarovski-encrusted water bottle, an £1,800 Spanish ham, and a £10,000 children’s electric car, Selfridges is not exactly known for preaching restraint. And yet, in launching Project Ocean, its creative director, Alannah Weston, is doing just that.

“Just because you sell beautiful things doesn’t mean you shouldn’t do the right thing,” says Weston, perched over a cup of tea in the downstairs restaurant of the 650,000-sq.-foot store owned by her father, billionaire Galen Weston. Project Ocean, which she has organized with Jonathan Baillie (a childhood friend, and director of conservation for the Zoological Society of London), promises nothing less than “retail activism”: it’s a multi-pronged attempt to save the world’s fisheries from collapse, starting by providing only sustainably sourced fish at Selfridges.

— Story continues at Maclean’s

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