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Artfinder

Your Own Personal Art “Mixtape”

Artfinder Your next trip to an art gallery may go something like this: first, you download an app onto your phone and flip through reproductions of the work you’re going to see. At the gallery, you take pictures of paintings; your phone recognizes them, and the curator’s voice in your earbuds gives you information. One work in particular captivates you, but prints aren’t available in the gift shop; no matter—you order one online. While you’re at it, you “like” the work on your social networking profile, and a link tells you there’s another gallery nearby with work by the same artist.

This is the future of art appreciation, according to Artfinder. The start-up company’s office near the British Museum in London may be in an unassuming schoolroom-like space, but its project is ambitious. With digital reproductions of over 500,000 artworks from major galleries around the globe in its database and the backing of financial giant Wellington Management and LinkedIn founder Reid Hoffman’s company Greylock Partners, it’s aiming for a revolution in the art world.

— Story continues at Maclean’s

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